IL CITRO! Sit and sip away the day with il citro’s natural piquette. Let flavours of fresh, crisp citrus quench your palate and light bubbles dance in your mouth with our natural piquette. Made with sustainability in mind, IL CITRO’s piquette is handcrafted from the second pressings of our grape pomace, ensuring little to no waste and creating a low-alcohol, tangy sip for you to enjoy!

IL CITRO’s goal is to radically disrupt the wine industry with a low alcohol, light and tangy sip for 20-30-year-olds who consume consciously both in terms of their health and the environment. The visual identity is playful and loud utilising retro illustrations, bright colours and bold typefaces to create a memorable brand that reminds us of a simple pleasure in life; sitting and sipping the day away.

This project was the recipient of two Merits' in The 2022 Australian Graphic Design Association (AGDA) Awards. Placing in both Student Brand Identity and Packaging Design categories. Head to AGDA to read more.

Client: IL CITRO (Imaginary brand)
Service: Brand Identity, Packaging Design, Illustration
Photography: Tessa Stirling

By Lasola Studio | Tessa Stirling
lasolastudio.com
@lasola_studio

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