Wash Bloc’s products are for the drifter that travels far and treads lightly. The brand identity speaks to young adults who value immersing themselves in nature and understand investing in sustainable brands will benefit both them and our planet.

Wash Bloc’s packaging draws inspiration from vintage surf magazines and European travel posters utilising a simplistic, collage-like illustration style to create playful compositions of people enjoying nature. We shot a funky, retro photoshoot for the launch of the products which was used to create vintage posters, collages and other activation posts ensuring the relaunch of the brand was memorable.

This project was the recipient of two Merits' in The 2022 Australian Graphic Design Association (AGDA) Awards. Placing in both Student Brand Identity and Packaging Design categories. Head to AGDA to read more.